SEO
Search Engine Optimisation that packs a punch.
Google processes over 8.5 billion searches daily. With 75% of users not scrolling past the first page, ranking high is essential. 53% of website traffic comes from organic search, and Google dominates with 92% of that traffic. Our goal? To make sure your brand is at the top of relevant search results.
Diving deep? Read on.
Cracking the case of SEO
SEO is about visibility, authority, and impact. We take a holistic, data-driven approach, integrating everything from technical optimization and on-page SEO to content strategy and backlink building.
Google’s ranking algorithm is constantly evolving, with over 200 factors and frequent updates that are often undisclosed. This keeps the process shrouded in mystery and challenging for most. We stay ahead by monitoring updates, using advanced tools, and staying connected with industry leaders. This ensures our SEO strategies are always aligned with Google’s latest algorithm changes, keeping your site optimized and competitive.
Key Strategies
1.
Keyword Research & Optimisation
Identify high-value keywords that your customers search for, and integrate them strategically into website content, meta descriptions, and tags.
4.
Article Writing
Writing high quality articles that engage with your audience and build authority.
2.
On-Page SEO
Optimise individual webpages by improving content structure, internal linking, and technical elements like alt texts and headings.
3.
Off-Page SEO
Build high-quality backlinks from reputable websites to improve domain authority and search rankings.
Tools for the trade
We use powerful SEO tools to ensure your website performs at the highest level. These tools help us not only analyse, generate content but also track and refine SEO strategies based on real-time data.
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AI Backed
We integrate AI-powered tools to enhance and optimise aspects of our SEO strategies. These tools enable us to streamline processes, uncover deeper insights, and make data-backed decisions.
Case Studies
Client: Etna
Industry: F&B
We were tasked to work on SEO for Etna's site to drive up organic traffic to the website, online reservations, and walk-ins.
8% increase in CTR
3x increase in online reservations
1st Page ranking for multiple highly competitive keywords
9.5 increase in average position
6x increase in web traffic
Client: AM Aesthetics
Industry: Aesthetics/Healthcare
As part of a broader, holistic marketing strategy, SEO was chosen to be the primary driver of organic traffic & leads for the brand.
15% increase in revenue
20x increase in website leads
7.5 average increase in position
2% increase in CTR
10x increase in unique monthly visitors
Client: DrX
Industry: Aesthetics/Spa & Wellness
Being one of the more established aesthetics practices in town, SEO was one of the strategies identified as one of the key digital strategies to adopt.
8x increase in website leads
1st Page ranking for multiple highly competitive keywords
8.5 average increase in position
5x increase in web traffic
22% improvement in turn up rate