Google SEM
Optimise your ad $$$ spent on Google's notoriously highly competitive platform.
By leveraging Google Ads, businesses bid on relevant keywords to display ads in the sponsored sections of search results. This approach helps drive targeted traffic, improve brand visibility, and boost conversions through measurable, cost-effective campaigns.
Diving deep? Read on.
Advanced Audience Segmentation
Beyond basic keyword bidding, we can dig deeper by combining intent-based keyword targeting with behavioural insights, using tools like Google Analytics and AI-powered Google Ads Smart Bidding to create more personalised ads. This way, your ads are ultra-relevant and hit different audience segments at various stages of the customer journey.
Finding the right balance.
To find the right balance between Cost-Per-Click (CPC) and keyword competition, we focus on targeting high-intent, low- competition keywords ie. Long-tail keywords that offer lower competition and higher relevance.
By adjusting bidding strategies and focusing on high-intent, lower-cost keywords, we ideally maximise ROI without overspending on highly competitive terms.
Automate to win
Reduce churn & lead drop off by optimising your turn around time. We'll work with you to see how technology can be applied to your customer journey to reduce friction, response time, and increase engagement with your potential customers.
Case Studies
Client: Timeless Forever
Industry: Supplements/Beauty/E-Commerce
SEM was executed for Timeless Forever as the middle funnel part of their B2B and B2C marketing strategy.
>10x ROAS
>$80k of sales generated in 5 months
Industry: Finance
Rigorous A/B testing was done targeting both healthcare & beauty keywords. We discovered short-tail keywords despite the higher CPC tended to convert higher in volume and purchase size compared to long-tail keywords.
Client: Her Own Words
Industry: Fashion
As a Hong Kong based lingerie brand that experienced large success in GDN marketing in HK, we were asked to do market testing for SG's landscape.
3x ROAS
13x Increase in online website traffic
From our experience GDN in SG does not tend to do well as local shoppers typically do not engage on ads displayed on non-retail websites. We thus recommended the client to instead channel their budget towards Google Keywords instead.